Home Toys for Sale History Other Trucks Rare Metalcraft Auctions St. Louis
Welcome to a visual history of the Metalcraft Corporation of St. Louis. Below, you will find photos of rare and common Metalcraft toy trucks, airplanes and prototypes!

*Updated with new photos and info on Feb. 25, 2014

- Most folks know of the S. Louis-based, Metalcraft Corporation by their Spirit of St. Louis Airplane toy or the famous Coca-Cola trucks which had miniature glass bottles, but Metalcraft had already been in business in one form or another for many years by the time those toys were produced.

Photo copyright Andrew Tolch Collection
Circa 1934. Never made, except for a partial prototype.

pleezing toy truck
Two variations exsist of the PLEE-ZING Tow truck; a short visor and a long visor version.

A rare and desirable Heinz variation, the fore-runner to the more elaborate Heinz Pickle Truck with rubber tires.

Early Pleezing Tow truck, circa 1931-1932.

Rare blank side truck, probably sold at local dime stores and hardware stores when an ad contract fell-through.
Although all variations without advertising on them are rare, a few other color combos have popped up most using the color orange.

A hard to find TAG SOAP Steam shovel.
There is also a Forbes Coffee and a CW Coffee Steam shovel.

A rare truck, in a series that came out for Christmas 1931, in the Philadelphia area only. The wheels on the trucks from this series were painted. As far as we know this is the only two-toned cab truck that Metalcraft made.

Text and photos, unless stated otherwise, are the property and copyright of Andrew Tolch LLC. Request permission before using text and images for public consumption.

Some possible variations that we have no photos of: Buster Brown Art Deco Truck(?), Private Label Pure Oil Airplanes, Moll's Grocery Truck and a Red Diamond Coffee....the search continues.... happy hunting!

Highest price paid for a Gold Bond Coffee, a WeatherBird Shoes, White's Bread (STL) or a Hardy's Salt Art deco truck!

  C. 2016
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